What is the New Black?

New Black is a design trend consultancy dedicated to tracking cultural and societal developments around the world. The founder and director of New Black is Genty Marshall.

Trained as a visual artist, her work in design analysis began whilst based in Europe.  Here she developed a close network of designers and artists and refined the New Black methodology, isolating the desires that are inspiring designers and motivating consumer behaviour.

As a Design Futurist, Genty has collaborated with a number of local and international consulting groups including Mode…Information, Germany and in 2014 was invited as the opening Trends and Inspirations speaker at Maison & Objet, Asia.

Now based in Melbourne, Australia, her work spans many disciplines and maintains her ongoing fascination with people, product and place.