What is the New Black?

New Black is a design trend consultancy dedicated to tracking cultural and societal developments around the world. The founder and director of New Black is Genty Marshall.

Trained as a visual artist, her work in design analysis began whilst based in Europe.  Here she developed a close network of designers and artists and refined the New Black methodology, isolating the desires that are inspiring designers and motivating consumer behaviour.

As a design futurist, Genty has collaborated with a number of local and international consulting groups including Mode…Information, Germany and in 2007 was invited to join the Trend Concertation for Decosit, Brussels (now MoOD).

Now based in Melbourne, Australia, her work spans many disciplines and maintains her ongoing fascination with people, product and place.