$(document).ready(function() {

         var j = 0;
         var delay = 2000; //millisecond delay between cycles
         function cycleThru(){
                 var jmax = $(".home #quotables ul li").length -1;
                 $(".home #quotables ul li:eq(" + j + ")")
                         .animate({"opacity" : "1"} ,400)
                         .animate({"opacity" : "1"}, delay)
                         .animate({"opacity" : "0"}, 400, function(){
                                 (j == jmax) ? j=0 : j++;
                                 cycleThru();
                         });
                 };

         cycleThru();

 });